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One of the fastest growing sports in the United States, NASCAR represents a huge opportunity for brands that want to reach an incredibly loyal fan base. Pierce specializes in planning, securing and activating a brand’s NASCAR sponsorship. This includes strategic planning, sponsorship negotiation, on-site activation, driver and team communications, hospitality, promotion planning, and creative retail extensions.

In fact, our knowledge of retail is a unique point-of-difference with our management of NASCAR programs, as we have the ability to create true value by leveraging a NASCAR sponsorship and driving sales at the point of purchase. Pierce has created NASCAR programs for Wal-Mart and its key vendors, as well as directly for brands such as Gillette Fusion.